Why Personality Science Is the Future of Fashion
6 min readJun 4, 2019
As Instagram turned fashion into a spectator sport, and influence really started gaining influence, the onslaught of fashion content has also fuelled the opposite desire. We feel a need to be able to efficiently filter through all these shiny objects, make fashion personal again and end the stressful effects of this overwhelming amount of choice. And as such, personalisation is the word on everyone’s lips…